And the last one. Final H2O assignment....finished!


Eonline

Like I have mentioned to Shenja, I can’t think of anything useful to say about e-online. The main discussion in the werkcollege last week was that it is mainly focused on famous people that are branding themselves by showing up in all kinds of media and letting themselves be sponsored by image brands adhering to a trend.

The fact that the site relies on pop-ups and subscription makes it very irritating. It’s a gossip-based site with flashy pictures of celebrities with reviews by people that review a movie or a TV-series according to the Gucci-clothes and Luis Vuitton-bags the stars wear.

The way e-online is branding itself I guess is mainly because it sells merchandise with its own logo and with pictures from their different TV-shows. Aspects of branding like the creation of an image, a logo and a reputation also apply to the site of e-online.